SPRING / SUMMER 2021 WOMEN'S DENIM TREND REPORT


SERENE

DELIGHTFULL

SURREAL EXOTIC

NATURAL DENIM | MUST HAVES | With more widespread consumer awarness around wellness and the impact of chemicals in everything from food to fashion, there will be more receptive market for 100% natural and/or organic materials.

NATURAL DENIM | MUST HAVES

UTILITY WORKWEAR | MUST HAVES | Archive workwear style appealing to the customer as it is a new stylish take on after the success of high waist straight, boyfriend fit. Today both men and women mix elements of workwear, particularly wide-legged pants, and utility jackets, into their personal syle.

UTILITY WORKWEAR | MUST HAVES

DECORATIVE DYES | It's only a few months into 2020, and tie-dye has already emerged as one of the year's biggest fashion trends - probably because DIY tie-dying has become a fun way to unwind while stuck at home and an easy way to upcycle pieces you already have in your closet.

DECORATIVE DYES | MUST HAVES

COLORED CLOUD WASH | On Spring Summer 2021 the obsession with acid-wash denim is taken softer step like clouds into sophisticated wardrobes. Not strictly confined to jeans it is being used in everything from oversized jackets and dresses to high-waisted jeans. And from high-end designers to retailers around the world are giving it their stamp of approval too.

COLORED CLOUD WASH | MUST HAVES

ARTISAN MENDING | Instead of hiding rips and tears of throw your favorite denims into bins, the visible mending movement turns them into art! Sustainability-minded brands are also starting to embrace visible mending as a way to extend the life cycle of their clothes and to reach customers whose interest in the concept is growing.

ARTISAN MENDING | MUST HAVES

COLOR BLOCK | Despite a wink to the '60s (YSL's '65 Mondrian shift dress) or a nod to the '80s (hi, retro ski onesie), color-blocking is modern at its core. And there's nothing more novel than extending the shelf life of washed out blues, neutrals. Not only will it bridge the seasons beautifully but the end result—cool/low-key, full-on graphic, or somewhere in-between—is eternally brilliant.

MUST HAVES | COLOR BLOCK

STRIPE | Striped Jeans - not the old stripe denim fabrics ! - seem to be picking up as denim trend and premium denim brands seem to be pushing this trend, came out with some cool bold looks in side stripes mashing up perfect seems with dark and light colored jeans. The stripe seams use chains, velvets, fringe hangs, shiny poly embroideries and even matching fabrics matching with up with dark and light colors. We think the trend seems cool for ladies who are bored with regular stuff and are looking for some exciting stuff ! The trend does add some life to the skinny jeans which were on their way down.

MUST HAVES | STRIPE

BLEACHOUT | For Spring/Summer 2021, one style in particular stood out: bleached denim. According to TagWalk, a one-stop search engine for the knowledgeable fashion women, bleached denim has increased 348 percent over last year as a keyword. This is no surprise considering the how much consumer liked white denim! Labels, including Alberta Ferretti, Alexander Wang, and Balmain to name a few, sent models down the runways in super-bleached jeans so pale they merely suggested the color blue. Some evenly bleached the denim to an all-over pale sky hue, while others (Isabel Marant and Proenza Schouler, for example) went in on the acid-wash effect reminiscent of '80s jeans.

MUST HAVES | BLEACHOUT

CULLOTES | Let's have a look at this year's must-have, must-buy bottoms called denim culottes. They are fun, trendy, somewhat retro looking and tricky to style. The first thing that comes to my mind hearing the word culottes, I think of something exaggerated, weird, short-pants. When you see denim culottes, everything chan New styles that were seen in the latest fashion shows look voluminous, easy to style and pull off. These bottoms look classy, yet sophisticated.

MUST HAVES | CULLOTES

HIGE RISE WIDE LEG | The next big non-skinny jean trend is here, and it couldn't be chicer. While skinny jeans will truly never die, nor do we want them to, we've spotted a number of emerging denim trends that are pretty much the antithesis of skinnies. Already in 2020, we've mentioned how flares and bootcut jeans are on the rise, and, well, we're adding another of these non-skinny styles to the top of our lists: high-rise wide-leg jeans.

MUST HAVES | HIGE RISE WIDE LEG

CROPPED FLARE | While its 1960s and 1970s charm has conquered the catwalks, with Celine at the top of the list, flared jeans have also risen to the rank of an absolute must-have fashion item in a trendy ladies wardrobe. Will you go for Parisienne chic, together with the white shirt and blazer combo in the style of Lisa Manoban from the K-pop band Blackpink, off-duty with a simple all black look, or very feminine like Kaia Gerber with a crop top, an open shirt and a pair of slingbacks? One thing is certain; the croped flared jeans trend doesn't need to be proven anymore.

MUST HAVES | CROPPED FLARE

PLEAT FRONT | With all things '80s fashion bubbling up right now, it's only natural that pleated jeans would eventually make a comeback, and well, that day has finally come. From celebrity street style looks to our go-to denim brands like Levi's and Agolde, pleated jeans have been everywhere we look lately. So the fact that they read similar to mom jeans—albeit with a sleeker, more trouser-like fit—makes us think that they're poised to become just as popular as everyone's beloved mom jeans once were. Ready to see just how chic the pleated-jean trend can be?

MUST HAVES | PLEAT FRONT

DENIM DRESSES | The last time you wore a denim dress was probably in 1997, and it was probably just a weird version of overalls, and you probably paired it with a sun hat a la the Olsen twins or Tia and Tamara Mowry. In short, it didn't look great. But denim dresses are back—and they're chic as hell. The newest iteration of denim dresses —and no, we don't mean chambray, but jeans proper —are structured, modern, and totally on-trend. Ahead, we found versions of the summer staple, including dark-wash pinafore, a button-down style

MUST HAVES | DENIM DRESSES

HEM UPDATES: FINSIHINGS

MUST HAVES | HEM UPDATES: SPLIT

POCKET UPDATES: RETRO

WAIST UPDATE

SHORT UPDATE: HIGH WAIST SKINNY PEDAL PUSHERS

SIDE STRIPE | What could be better than a trendy new pair of skinny jeans for? How about a trendy new pair of side-stripe denim jeans?!The side-striped denim trend may be new, but it's already very popular with the street-style crowd. The striped jeans come in so many washes and styles, from wide leg to skinny, and feature a race strip that runs down the outer side of your pant leg. The stripes range from red to pink to one of my favorite - leopard! This is my take on side stripe denim...and yes you can wear this trend, no matter your age!



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